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Sedano's 

When COVID hit the hardest, Sedano's Supermarkets became an essential business overnight.

How did we react?
We partnered with other landmark restaurants to hire 400 individuals than had lost their job.  

When the supermarket became the only place you could go to in 2020, we reminded our community we were here for them:

SPANISH 

ENGLISH

When things began to feel more normal, we decided to create an ode to our Miami community, and remind them Sedano's was a cultural hub for all, no matter in which part of town they lived. 

SPANISH 

ENGLISH

Sedano's, the leading independent  Hispanic Supermarket in the U.S wanted to send a reassuring message to the community in the first weeks of the pandemic. "We are taking all precautions to keep customers and associates safe" 


We shot this spot with a skeleton in-house production crew which led to our director opera prima.  

Client: Sedano's Supermarkets

Agency: República Havas

ECD'S: Jason Wolske & Danny Álvarez

CS & AD: Jorge Calvo & Gordo Ibañez

  

©2022 by Jorge Calvo. 
contactjorgecalvo@gmail.com

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