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GAME OF FEELINGS
When Coca-Cola became the exclusive sponsor of Copa América Centenario we knew a 360 campaign was coming but, launching their Social Center in Atlanta was the best experience in my ad career to date.
For a month, the iconic brand welcomed creative, accounts, strategy and legal into their headquarters in Atlanta to deliver real-time soccer-related content inspired by the "Share a Coke and a Song" campaign.
FAREWELL JERSEY
Days after Andrés Iniesta retired from FC Barcelona, he received the first jersey signed by his fans using Instagram.
We gathered thousands of signatures using IG stories to create a-one-of-a-kind tribute:
An FC Barcelona jersey signed by real fans in the U.S. personally thanking Andrés Iniesta.
¡Gracias por tanto fútbol!
Client: beIN SPORTS USA
VO Artist: Ray Hudson
Agency: VMLY&R MIAMI
Awards: Sports 2018 – 3X Silver –
CD:Federico Hauri
ACD:Ricardo Chuecos
ACD:Cristian Durán
CW:Jorge Calvo
AD: Gordo Ibañez
BOARD
AWARDS
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