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GAME OF FEELINGS
When Coca-Cola became the exclusive sponsor of Copa América Centenario we knew a 360 campaign was coming but, launching their Social Center in Atlanta was the best experience in my ad career to date.
For a month, the iconic brand welcomed creative, accounts, strategy and legal into their headquarters in Atlanta to deliver real-time soccer-related content inspired by the "Share a Coke and a Song" campaign.
CORONA EXTRA
We identified an opportunity to validate recipes that where starting to pop up organically on social
using Corona Extra. By beautifying the experience, but following the natural flow of each beertail
we connected to our audience in NOLA, Austin, Nashville and Texas.
Dare to try one of these?:
Client: Constellation brands - Corona Extra
Agency: 305 Worldwide
ECD: Roberto Alcazar
Senior Copywriter: Jorge Calvo
Senior Art Director: Jose "Gordo" Ibañez
Production: Beef & Pie Austin
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