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GAME OF FEELINGS
When Coca-Cola became the exclusive sponsor of Copa América Centenario we knew a 360 campaign was coming but, launching their Social Center in Atlanta was the best experience in my ad career to date.
For a month, the iconic brand welcomed creative, accounts, strategy and legal into their headquarters in Atlanta to deliver real-time soccer-related content inspired by the "Share a Coke and a Song" campaign.
After the disruptive phase we translated the VO but kept recognizing the passion for craftsmanship and hard work.
THE RESULTS
Client:
Mazda USA
Agency:
VMLY&R MIAMI
ECD's:
Federico Hauri
CD:
Victor Amador
CW:
Ricardo Chuecos
Jorge Calvo
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