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GAME OF FEELINGS
When Coca-Cola became the exclusive sponsor of Copa América Centenario we knew a 360 campaign was coming but, launching their Social Center in Atlanta was the best experience in my ad career to date.
For a month, the iconic brand welcomed creative, accounts, strategy and legal into their headquarters in Atlanta to deliver real-time soccer-related content inspired by the "Share a Coke and a Song" campaign.
HINCHAS WANTED
Hincha - Noun, (een . chah) - Crazy South American Soccer Fans who live every soccer match as if it was the last.
Content that would make the casual fan -gulp-
Case Study
To promote South American fútbol in the U.S. we decided to bring the passion for the game straight from legendary stadiums during Copa Libertadores playoffs.
The U.S. cable channel already collected 1X Gold, 1X Silver - 2019 Telly awards-
Client:
beIN SPORTS USA
Agency:
VMLY&R MIAMI
ECD's:
Federico Hauri
CD:
Juan Lagos
CW:
Jorge Calvo
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