GAME OF FEELINGS
When Coca-Cola became the exclusive sponsor of Copa América Centenario we knew a 360 campaign was coming but, launching their Social Center in Atlanta was the best experience in my ad career to date.
For a month, the iconic brand welcomed creative, accounts, strategy and legal into their headquarters in Atlanta to deliver real-time soccer-related content inspired by the "Share a Coke and a Song" campaign.
IN RUSSIA FOR A MONTH
Our broadcast competitors had exclusive rights to all of the national team players during the World Cup in Russia, but the tournament only lasted one month. For the rest of the year, the world’s greatest soccer athletes play on beIN SPORTS. As a brand, we flipped the conversation on social media and began trending without having to pay network sponsorship rights.